Channel Factory is a global technology and data platform that maximizes both performance efficiency and contextual suitability, delivering contextual performance for advertisers on YouTube. Channel Factory's technology platform, ViewIQ, analyzes all YouTube channels and videos to ensure ads run on brand suitable and contextually relevant content. Channel Factory maximizes performance for advertisers on YouTube through managed service or self-service dynamic whitelists & blacklists, easily implemented through DV360 or Google Ads. Our platform is built to meet the needs of advertisers, offering standard IAB category lists or highly customized content lists in 36+ languages. Why Contextual Suitability? In our reviews of campaigns run outside of Channel Factory, we see on average 28% of an advertiser's campaign run against unsuitable videos, such as children's content or against the wrong language. Leveraging historical performance data is a key differentiator for Channel Factory. We do not just ‘set it and forget it' when it comes to contextual suitability. We incorporate active and historical campaign data into our ViewIQ platform and constantly optimize throughout the campaign, resulting in 30% efficiency in media spend.

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Channel Factory: The Key to Unlocking Contextual Performance on YouTube In the world of digital advertising, contextual suitability is crucial for maximizing performance efficiency and ensuring that ads are delivered to the right audience. Channel Factory, a global technology and data platform, is revolutionizing the way advertisers approach YouTube advertising by providing a solution that guarantees contextual performance. Located in Beverly Hills, California, Channel Factory boasts a team of experienced professionals who are dedicated to delivering the best possible results for their clients. With a focus on SaaS, the company's technology platform, ViewIQ, analyzes all YouTube channels and videos to ensure that ads are placed on brand-suitable and contextually relevant content. The platform's unique approach to contextual suitability sets it apart from other advertising solutions. Unlike other companies that rely on static lists, Channel Factory's technology constantly optimizes throughout the campaign, resulting in a 30% efficiency in media spend. This means that advertisers can reach their target audience while avoiding inappropriate or unsuitable content. Channel Factory's commitment to transparency and brand safety is reflected in their managed service or self-service dynamic whitelists and blacklists, which can be easily implemented through DV360 or Google Ads. The platform also offers standard IAB category lists or highly customized content lists in 36+ languages, giving advertisers the flexibility they need to reach their target audience. With a strong track record of success and a team of experienced professionals, Channel Factory is the go-to solution for advertisers looking to maximize their performance on YouTube. Whether you're a small business or a large corporation, Channel Factory's technology can help you achieve your advertising goals while ensuring that your brand is protected. In conclusion, Channel Factory is the key to unlocking contextual performance on YouTube. With its cutting-edge technology and commitment to transparency and brand safety, the platform is revolutionizing the way advertisers approach digital advertising. If you're looking to take your YouTube advertising to the next level, Channel Factory is the solution you've been looking for.

Channel Factory is a technology company that helps advertisers reach the right audience on YouTube. Its platform, ViewIQ, looks at all YouTube channels and videos to make sure ads are shown on channels that are a good fit for the advertiser's brand. Channel Factory helps advertisers get the most out of their ads by using a special list of approved channels and videos, or by creating a custom list that fits their needs. This helps advertisers avoid wasting money on ads that won't work well for them. Instead of just setting things up and forgetting about them, Channel Factory constantly looks at how well ads are doing and makes changes to help advertisers save money and get better results. This approach has helped advertisers save an average of 28% on their ad spending. Channel Factory's platform is designed to be easy to use, and it can be accessed through two different services: managed service or self-service. Advertisers can choose the option that works best for them, and they can use Channel Factory's platform to create ad campaigns in 36 different languages. Overall, Channel Factory's technology and expertise help advertisers get the most out of their ads on YouTube, while also making sure their ads are shown on channels that are a good fit for their brand.