Market Research - TORONTO, ON, CA
Copernicus Consulting is a social research company. We are ethnography specialists, employing only highly trained sociologists and anthropologists. Some people are doubtful of the value of ethnography in consumer research, but we will show you unique and exciting insights. Yes, we said, "exciting!" Some real client quotes from past projects:"I've been in this business 20 years, and I've never thought about it this way.""You've really changed how I understand [this industry]." Typical projects include ethnographic field research, in-depth interviewing, and participant observation of everyday life. Contrary to popular belief, (good) ethnography also includes some quantitative insight. Our clients learn how to design better products services and how to communicate more effectively with their customers. If you want to understand how your customers think and what they think about you, Copernicus can help you.
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