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Cotton Sport Management was created out of the knowledge that sponsorship is a strategic marketing tool that is rarely maximized by both buyers and sellers.Contrary to popular belief, sponsorships are not always fun and games – it requires hard work, creative insight and expert strategy to activate a sponsorship that resonates with a target audience and provides a desired ROI.With over 10 years of sponsorship industry marketing experience on both sides of the purchase equation, has worked with numerous properties and organizations to help achieve their desired business objectives.Not every organization needs the services of a large consulting agency. Cotton Sport Management and Consulting takes a hands on approach to our client's business and will never over promise any deliverables or results. We work collaboratively with our clients and will bring in experts from our network when we feel it is required.Specialtiessponsorship evaluation, event management, contract negotiation, creating or lifting brand awareness, brand loyalty, integrated marketing plansPropertiesOwner of www.nationalrugbynews.comRepresenting FISH THIS with Barry Pringle