David Allison Incorporated
Management Consulting - Vancouver, British Columbia, Canada
David Allison Incorporated Employees
David Allison Incorporated Details
DAVID ALLISON INC helps organizations in all sectors influence their target audiences as much as 8X more effectively by making philosophical conversations about shared values into empirical data. For any product, service, brand or idea we start by confirming the demographics and psychographics of the target audience. More importantly, we profile their shared values. Since what we value determines what we do, once you understand the values of your audience you have the ability to influence how they behave. The Valuegraphics Database measures 380 different values, wants, needs and expectations in a random stratified statistically representative sample, with a +/- 3.5% margin of error and a 95% level of confidence. The database provides predictive audience insights that have not been available before, based on sound scientific principles that govern how we make all of our decisions, about everything.Our work with for-profit corporations fuels our work with humanitarian organizations tackling the worlds biggest issues. If we can help everyone understand the values we share, we can be a powerful influence in any situation. ABOUT DAVID ALLISONDavid began work in advertising agencies and as a writer in 1985. Since then he has helped influence audiences for some of the world's largest brands. In 2015, he sold his ten-year-old marketing agency and launched DAVID ALLISON INC., a small global advisory firm. Today he works as an author, researcher, and advisor. He is represented by the National Speakers Bureau and the Global Speakers Agency. His fourth book, We Are All The Same Age Now, was a #1 best-seller within 24 hours of release, and was named one of the top leadership books of the year by INC Magazine. Contact us for more details.
