DEL RAINBOW specializes in a holistic approach to representing boutique, contemporary brands by focusing on strategic partnerships with global retailers. DEL RAINBOW champions our brands with intention by energetically connecting and communicating the story of a brand ensuring the consumer resonates with the essence and feeling behind the product.Our clients include; St.Agni, Deiji Studios, Peony Swimwear, Sleeping With Jacques, BOTEH, Zulu & Zephyr, Lu Goldie, Velvet Canyon, Abysse, Marloe Marloe, Valere, ZIAH, Flash Jewellery, The Ritual- spanning across all categories with a sustainable foundation and focus. Through a tailored and personal service, DEL RAINBOW delivers an ever-evolving experience by maximizing brand exposure in the most aligned avenues. From leading department stores to multi-brand boutiques, DEL RAINBOW partners with industry leaders in the market place showcasing Spring/Summer, Resort, and Fall/Winter ranges across Australia, New York & Paris markets throughout the year.DEL RAINBOW focuses on brand development within each business we partner with to ensure a long-term market strategy is in place. This is a unique strategy within the DEL RAINBOW offering that creates the true holistic service resulting in propelled brand growth.From emerging to established designers, DEL RAINBOW works closely with brands to develop a strategy that is true to their ethos and foundations solidifying long-term growth in the market.We also have Del Rainbow Store as an extension to our experience, focused on sustainable retail. Next door to this is STAY by Del Rainbow, our boutique accomodation on airbnb.

Website: delrainbow.com

Employees: 10 - 19

HQ: N/A

Location: Byron Bay, NSW, AU

Revenue: 1 - 2.5 Million

Del Rainbow: A Holistic Approach to Brand Representation In the picturesque town of Byron Bay, Australia, lies Del Rainbow, a wholesale distribution company that offers a unique and holistic approach to representing boutique, contemporary brands. Founded by Arlen Macpherson and Bianca Gregg, Del Rainbow specializes in creating strategic partnerships with global retailers, while championing their brands with intention and energy. The company's focus on brand development and long-term market strategy sets it apart from others in the industry. Del Rainbow works closely with emerging and established designers to create a tailored approach that aligns with their ethos and foundations, resulting in propelled brand growth. Their client list includes a diverse range of brands such as St.Agni, Deiji Studios, Peony Swimwear, and ZIAH, among others. In addition to their wholesale distribution services, Del Rainbow also operates a retail store, Del Rainbow Store, which focuses on sustainable retail. The company's commitment to sustainability extends to their boutique accommodation, STAY by Del Rainbow, which is available on Airbnb. With a strong presence in the Australian, New York, and Paris markets, Del Rainbow's dedication to maximizing brand exposure and delivering an ever-evolving experience has solidified their position as a leader in the industry. Their team, led by Macpherson and Gregg, brings a wealth of experience and expertise to the table, ensuring that their brands receive the highest level of service and support. Overall, Del Rainbow's unique approach to brand representation, combined with their commitment to sustainability and long-term growth, makes them a valuable partner for any boutique brand looking to make their mark in the industry.

DEL RAINBOW helps small, unique brands grow by working closely with them and connecting them with the right stores and customers. They focus on building a strong relationship between the brand and the customer by sharing the brand's story and making sure the customer understands the feeling behind the product. They work with brands in different categories, like clothing, jewelry, and home decor, and they have a special focus on sustainability. They also have a store and a boutique accommodation on Airbnb. DEL RAINBOW's approach is different from others because they focus on building a long-term strategy with each brand they work with, which helps the brand grow and succeed in the market. They work closely with both new and established designers to create a plan that fits their unique style and goals, and they only partner with stores and brands that share their values. Overall, DEL RAINBOW is a company that wants to help small, unique brands succeed in a way that is sustainable and ethical. They believe in building strong relationships and creating a personalized experience for their clients, and they are committed to helping their brands grow and thrive in the market.