Research - , , Singapore
The customer is now in total control of the way organisations do business and ‘digital' has been thrust to the heart of a customer-first strategy. Businesses of all shapes and sizes are focused on ‘being digital'. As a result, regardless of an organisation's size, every business is undergoing some form of disruption and thus digital transformation. CMOs and CIOs are partnering with their CEOs and boards to lead digital transformation strategy development and ongoing implementation with the aim of seeing 25% earnings improvements . However, maintaining a pulse on digital transformation is challenging, time consuming and can be very expensive and McKinsey's reports 70% failure rate by clients undertaking large projects.Many businesses are ‘doing digital' as opposed to ‘being digital'. Undertaking digital iterations doesn't cut it – companies require a whole business transformation from the board down and companies pre-dating the tech boom, in particular, struggle with this culturally. Organisations need to look at people & culture as a priority, along with digital strategy, data & technology and measurement & information management. It requires cross-functional efforts, so strong & capable leadership is essential.Obtaining digital transformation measurement across all key business dimensions has been a disjointed and invariably a frustrating experience. While there are specific streamlined or narrow reports, such as NPS, nothing has been presented in a considered and consolidated manner across the entire operational spectrum.DTS aims to fill this gap. DTS provides businesses with accurate and holistic reports to benchmark their performance with respect to their Digital Transformation efforts. These measurement services provide insights across key business areas: People & Culture, Technology Systems, Digital Strategy and Performance & Measurement to enable companies to identify key areas for strategy development, operational transformation and investment.
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