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Apparel & Fashion - New Delhi, Delhi, India
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It's not about how much you care. It's about how much you dare!It takes one man to change the world! Inspired by this quote one man actually dared to do that, and MATATA was born. Having worked in the textile industry for over a decade, Neelam had a dream to create a high-quality garment that is sustainable, classic and thoughtful.The idea was to create regular wear which does not harm the environment.After making a lot of calls, writing emails and meeting "N" number of people we finally got onboard a panel of 27 women and men who were determined to make this idea into a reality.We researched and we researched and we researched for almost a year, and at last, we cracked it! We were clear that we are going to create the garment out of 100% organic fiber, this will not only be a step toward the betterment of the planet as a whole but will also give a boost to Indian textile farming, which is on the verge of dying out.So, we created a simple and thoughtful garment. MATATA tees are made out of 100% organic fiber which means if you put it back to the soil within 100-120 days the entire tee will get integrated with the soil.
