European Speciality Tea Association Denmark (ESTAD)
Nonprofit Organization Management - Odense, , Denmark
European Speciality Tea Association Denmark (ESTAD) Employees
European Speciality Tea Association Denmark (ESTAD) Senior Management
European Speciality Tea Association Denmark (ESTAD) Details
In Denmark, the consumption of tea (Camellia sinensis)is steadily increasing and much is said and written about tea. Especially in relation to its possible disease prevention properties. Many have discovered that tea is much more than just that. To meet the increased awareness of tea, tea's natural and cultural history, its many types and forms of production and its health and taste qualities. Some of Denmark's leading retailers joined forces in 2014 and started the Danish Tea Association (DTA).This initiative was only a natural consequence of the increased focus on knowledge. About quality food and gastronomic diversity that Denmark has experienced for some years and which is constantly experiencing new branches. The Danish Tea Association wants to be a pioneer in this development in relation to tea.The DTA directors travel out into the world to gain knowledge so that together we can form a platform for interested parties in Denmark. Private as well as traders and perhaps even help to create a completely unique Danish culture.For us, tea is a lifestyle.DTA's goal is to support the industry's retailers and tea enthusiasts. Through initiatives that support increased cooperation and provide information and inspiration around tea.DTA's ambition er to create attention and professional cooperation around tea. Expand knowledge of tea, tea production and culture from around the world. Support an environmentally and economically sustainable production of tea. Promote understanding of tea's health properties.DTA works to ensure that good tea is recognized on equal terms with other beverages such as good wine and good coffee. Tea is a product that offers the same complexity and possibility of "Geekiness", like other gourmet and speciality foods. We find pleasure in knowing the terroir, the location of the tea garden, whether the tea is handmade, and which foods it pairs well with. We want others to be able to benefit from our many years of experience.
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