Food and Wellness Group
Healthcare Facility/Healthcare Services - Portland, ME, US
Food and Wellness Group Employees
Food and Wellness Group Senior Management
Food and Wellness Group Details
The Food and Wellness Group was founded and is led by John Sauve, an accomplished marketer/consultant with executive multi-disciplined management experience in the food and foodservice industries including the commodity and nutraceutical product sectors. He has been a leader in supporting the research and the awareness building promotion for the bioactive/phytonutrient-driven health properties of colorful fruits and veggies. Marketing the Health and Color Power of Phytonutrients in Fruits and VeggiesThe Food and Wellness Group (FWG) created a branded marketing initiative called The Colors of Health™, a color-guided, goal-oriented, marketing initiative designed to actively engage people in buying and eating a colorful variety of fruits and vegetables in all forms, to help them achieve the DGA recommended 5 Cups a Day for better health. The Colors of Health features The Color Way™ ... a five color-coded guidance system based upon "The Color Code" book that introduced and detailed the healthy and colorful science-based world of bioactives/ phytochemicals/phytonutrients delivered by fruits and veggies.The Color Way™ Guidance System was initially created by the FWG team and introduce nationally in 2002 as part of a campaign by the Produce for Better Health Foundation (PBH). The Color Way™ as well as the 5 A Day message were both phased out by PBH following the increased quantity recommendations issued by the 2005-2010 DGA's for fruits and veggies.The Colors of Health™ and The Color Way™ are registered trademarks of the Food and Wellness Group.
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