John Sauve's Contact Details

John Sauve's Company Details

Food and Wellness Group

Portland, ME, US • 5 - 9 Employees
Healthcare Facility/Healthcare Services

The Food and Wellness Group was founded and is led by John Sauve, an accomplished marketer/consultant with executive multi-disciplined management experience in the food and foodservice industries including the commodity and nutraceutical product sectors. He has been a leader in supporting the research and the awareness building promotion for the bioactive/phytonutrient-driven health properties of colorful fruits and veggies. Marketing the Health and Color Power of Phytonutrients in Fruits and VeggiesThe Food and Wellness Group (FWG) created a branded marketing initiative called The Colors of Health™, a color-guided, goal-oriented, marketing initiative designed to actively engage people in buying and eating a colorful variety of fruits and vegetables in all forms, to help them achieve the DGA recommended 5 Cups a Day for better health. The Colors of Health features The Color Way™ ... a five color-coded guidance system based upon "The Color Code" book that introduced and detailed the healthy and colorful science-based world of bioactives/ phytochemicals/phytonutrients delivered by fruits and veggies.The Color Way™ Guidance System was initially created by the FWG team and introduce nationally in 2002 as part of a campaign by the Produce for Better Health Foundation (PBH). The Color Way™ as well as the 5 A Day message were both phased out by PBH following the increased quantity recommendations issued by the 2005-2010 DGA's for fruits and veggies.The Colors of Health™ and The Color Way™ are registered trademarks of the Food and Wellness Group.