Market Research - London, England, United Kingdom
Hello Ara is a research and activation company that use Conversational AI and programmatic targeting to find and talk to diverse audiences globally.We develop chatbot personas that resonate with the people we want to chat with, which leads to more open and empathetic conversations. This in turn means we gather better data and therefore greater understanding.We use Conversational AI techniques to make our chatbots intuitive and responsive, by enabling our bots to detect and understand what people are saying in real time. This allows us to probe for more information, if the chat uncovers interesting themes.We use AI tools, to quantify the conversations, and combine that with great "human" researchers. We believe AI is an assisting tool.We believe, as the world is changing quickly, that we need to run and deploy our bots rapidly. So once commissioned, we can go from script to data in days.We design open and fun conversations, designed to let people speak in their own words. We are experts, having pioneered Conversational AI as a research method.We are continuously evolving our chatbot technology to ensure we are using the latest and most powerful AI routines.
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