HHL Chair of Marketing Management and Sustainability
Higher Education - Leipzig, Saxony, Germany
HHL Chair of Marketing Management and Sustainability Employees
Nicole Bruehl
Lehrstuhl fรยผr Marketing Management and Sustainability @ HHL Leipzig Graduate School of Management
HHL Chair of Marketing Management and Sustainability Details
๐๐ถ๐ณ ๐ฎ๐ช๐ด๐ด๐ช๐ฐ๐ฏ: ๐๐ค๐ข๐ฅ๐ฆ๐ฎ๐ช๐ค ๐ข๐ฏ๐ฅ ๐ฅ๐ช๐ฅ๐ข๐ค๐ต๐ช๐ค ๐ฃ๐ณ๐ช๐ญ๐ญ๐ช๐ข๐ฏ๐ค๐ฆ ๐ฑ๐ข๐ช๐ณ๐ฆ๐ฅ ๐ธ๐ช๐ต๐ฉ ๐ค๐ณ๐ฆ๐ข๐ต๐ช๐ท๐ฆ ๐ข๐ฏ๐ฅ ๐ณ๐ฆ๐ด๐ฑ๐ฐ๐ฏ๐ด๐ช๐ฃ๐ญ๐ฆ ๐ญ๐ข๐ต๐ฆ๐ณ๐ข๐ญ ๐ต๐ฉ๐ช๐ฏ๐ฌ๐ช๐ฏ๐จ ๐ช๐ฏ ๐ต๐ช๐ฎ๐ฆ๐ด ๐ฐ๐ง ๐ค๐ฉ๐ข๐ฏ๐จ๐ฆUnder the supervision of Prof. Dr. Manfred Kirchgeorg, the Chair of Marketing Management and Sustainability at HHL pursues a holistic and interdisciplinary understanding of marketing management. In research, the team of the Chair focuses on close cooperation with business practice. At the same time, we see ourselves as thinkers in the further development of theoretical and empirical approaches to marketing. Companies and institutions alike appreciate the scientific expertise of the Chair and its role as a sparring partner who is not afraid to think out of the box. The cooperation between the Chair and business practice takes multifaceted implementation strategies, such as practical projects of our students, the allocation of master theses, the preparation of case studies for companies, the conduction of workshops, consulting projects, the support of innovation projects and even the foundation of new research groups. Prof. Kirchgeorg is a welcomed speaker at conferences and expert panels. He serves on supervisory and advisory boards of leading companies and institutions. As a mentor, he and his team accompany company start-ups and he is himself active as a founder with the "mission2impact" transfer platform.
