Market Research - Munich, Bavaria, Germany
Icenine is a completely new way to enjoy drinks. It is a bite-sized ice cube that is hollow inside and filled with a liquid. Since the inner core has a lower freezing point than water, the inside of Icenin remains liquid while the outside is frozen. The result is a unique taste experience. Icenine is enjoyed as a refreshing ice cube that bursts in your mouth after exactly nine seconds. Icenine is optimized for an unique tasting experience. Its shape is optimized to combine a comfortable drinking process with an overwhelming tasting experience.January 2019: Winner of the PROTO Award - a business case competition for start-ups at Strascheg Center for Entrepreneurship (Munich University of Applied Sciences).March 2019: DICA - Drink Innovation Campus of the Munich University of Applied Sciences
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