Ignite Insights + Analytics Consulting
Market Research - Atlanta, Georgia, United States
Ignite Insights + Analytics Consulting Employees
Ignite Insights + Analytics Consulting Details
Ignite provides strategic insights consulting, marketing research and analytics services to a wide range of companies, from established complex organizations to start-ups.Supports organizations as they build and grow their insights and analytics function. Generating analytics roadmaps and integrated research plans with talent, research tools, emerging insights, analytics approaches, and supplier suggestions.Assists teams in accomplishing their B2B and B2C marketing objectives, from early stage inspiration to measurement via subject matter expertise, custom research and data analysis.Example work includes:* Identifying consumer truths, understanding stated and unarticulated customer needs* Target market analysis and customer segmentation* Customer Journeys, Path to Purchase, Personas* Measuring brand equity, reputation, executing brand, product, and customer studies* Branding and positioning studies, improving brand health* Providing insights for core creative idea generation, integrated campaign creation, ad testing* Establishing campaign evaluation measurement plan and roadmap.* Assessing performance of online & offline marketing initiatives through trackers, ad hoc campaign evaluation, and dashboarding (Tableau, Power BI)* Measuring the effectiveness and ROI of marketing mix, managing MMM, MTA* Supporting B2B sales and marketing teams on their demand generation, pipeline creation, MQL/SQL efforts and in-bound marketing content creation through target market, trends, industry analysis, path to purchase, and win/loss analysis * Buyer journeys, personas, customer segmentation* Monitoring the health of marketing channel mix.* Providing guidance on the latest behavioral insights approaches and digital analytics trends.
Ignite Insights + Analytics Consulting Technologies
Email Providers
Gmail
Social Sharing
Facebook Like Button
Marketing Automation
Active Campaign
Affiliate Advertising Network
Amazon Associates
Other
Google Apps
Online Video Platforms
YouTube