Influence 51
Think Tanks - Chicago, Illinois, United States
Influence 51 Employees
Influence 51 Details
What moves people to buy a product or invest in a service? What moves them to vote for a particular political candidate or support a certain cause? What moves them to donate to a charity, or choose a healthy snack, or save for their future?To answer these questions effectively, you must first be able to answer these two:1.) Where are they now? (The Data)It is critical to assess how an individual, group, or organization currently thinks, feels, chooses, and behaves. We can accomplish this through a variety of means, but the most effective include a precise combination of surveys, one-on-one interviews, focus groups, and scientific studies.2.) What moves people to change? (The Expertise)This is where the power of psychology and behavioral science comes into play. Once we have a firm grasp on the patterns that define how our target group thinks, feels, chooses, and behaves, we can develop scientifically-informed strategies that will optimize our chances of successfully moving them to do so differently.Influence 51 is dedicated to using data to help our clients better understand where their target markets, audiences, and clients are, and leveraging that data to help them design scientifically-informed strategies that optimize the chances of moving them to where they want them to be; by shaping their attitudes, shifting their decisions, and changing their behavior.Influence 51 has also developed The Five Principles of Influence, which represent the five most important things to understand about human nature when designing any influence strategy. The principles are:1.) The human brain is not a computer.2.) Our social nature matters.3.) Our political sensibilities matter.4.) State of mind matters.5.) Structure of presentation matters.For more, visit Influence51.com
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