Information Services - Boston, Massachusetts, United States
Instant Information was "born in Boston" in 1985 to meet a growing need that research-, membership-, news- and information-publishing firms had to package, sell and deliver valuable content in an "instantly" accessible way.The predecessor of information marketing and information delivery via the Web, I.I. rapidly gained traction and landed marquis accounts including Fortune, Forbes, Businesswire, Consumer Reports, American Lawyer Media, Thomson Financial and many others.Inc. Magazine founder Bernie Goldhirsh partnered with I.I. to create "Inc.-on-Demand," a highly regarded repository of fax-on-demand articles available to subscribers, prior to the launch of Inc.com.Coaching clients on how to package and deliver free- and paid-content via fax, internet, FedEx and mail, the firm reinvented itself with several new offerings over time, and found different ways to deliver information via Interactive Voice for TV and radio broadcasters.The firm grew substantially even after the web became a mainstream delivery platform post-Netscape's IPO in 1994, and was acquired for an undisclosed 7-figure amount in 1999 by Magnacomm.