Institute of Marketing and Analytics (IMA) | University of Lucerne

Research - Lucerne, Lucerne, Switzerland

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Institute of Marketing and Analytics (IMA) | University of Lucerne Details

The Institute of Marketing and Analytics (IMA) is part of the faculty of Economics and Management at the University of Lucerne. We provide cutting-edge customer insights for businesses and society, taking a leading role at the intersection of digital marketing, innovation, and management. The Institute of Marketing and Analytics (IMA) applies thorough academic research, teaching and further education for practicioners, business leaders and innovators. With practice-oriented teaching activities, we develop the next generation of decision-makers and leaders. Focusing on innovative research and research methods, we create value for science, students and businesses. We work closely with accredited international research institutes, networks and businesses. //Das Institut für Marketing und Analytics (IMA) ist Teil der wirtschaftswissenschaftlichen Fakultät der Universität Luzern und spielt eine führende Rolle im Rahmen des Diskurses zur digitalen Transformation im Marketing, Innovation und Management. Das Institut für Marketing und Analytics (IMA) befasst sich mit der Forschung, Lehre und Weiterbildung. In der Forschung und Lehre adressieren wir zukünftige Herausforderungen der digitalen Transformation für Konsumenten, Unternehmen und Gesellschaft. Dabei bilden wir eine Generation von Führungspersonen und Entscheidungsträgern aus. Durch hohe Forschungsorientierung kreieren wir einen Mehrwert für Wissenschaft, Studenten und Unternehmen. Unsere Zusammenarbeit beinhaltet anerkannte internationale Forschungsinstitute, Praxispartner und Netzwerke.

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