Intelligent Mobility Design Centre (IMDC)
Automotive/Transportation - N/A, N/A, UK
Intelligent Mobility Design Centre (IMDC) Employees
Intelligent Mobility Design Centre (IMDC) Details
Established as a world leader in the field of vehicle design and research, and with Professor Dale Harrow as Centre Director and inaugural Chair of the Hyundai Kia Laboratory, the Royal College of Art's IMDC will be a multidisciplinary research centre with a design-led, human-centred approach at its core and the opportunity to focus on new ways of designing, influencing new behaviours, and developing new methodologies and mobility typologies that address societal issues. IMDC will operate at the intersection of design disciplines, at this time of radical change in modes of mobility – in technologies, but also in the commercial, social and cultural models with which they interact. Where previous university and corporate research has tended to focus on mechanics, engineering solutions to perceived problems and iterative developments leading to incremental market advantage, our track record in this area has demonstrated that the problem is much more subtle and complex, and requires human-centred approaches which are design-led. Previous research has tended to concentrate, in short, on the movement of objects, whereas the urgent need is to re-focus on the journey, the experience, the design of services and systems, and the complexity of the infrastructure and interactions that mobility in modern advanced societies entails. IMDC builds on Professor Dale Harrow's successful research in autonomous vehicles, the design of the new emergency ambulance, and a new taxi for London.imdc@rca.ac.uk
