Import/Export - N/A, N/A, UK
The current economic climate requires a higher level of communication, cross-cultural understanding and people management than ever before. Each marketplace has its own expectations for how business people like to be communicated with. Unfortunately, any frontline member of staff can make or break a Brand when communicating with overseas clients/colleagues or with those from a different ethnic background. It is now a vital prerequisite for business people to ‘do business' with a greater knowledge, understanding and respect for cultural diversity. Organisations and individuals can't afford to get things wrong!
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