Nonprofit Organization Management - Amman, Amman, Jordan
Social marketing is an approach which has been widely used across the world to develop activities that change or maintain people's behaviour for the benefit of individuals and society as a whole. Combining ideas from commercial marketing and the social sciences, social marketing is a proven tool for influencing behaviour in a sustainable and cost-effective way. Social marketing helps improve the quality of individual citizen's lives, as well as providing answers to some of the key challenges facing Jordan in the environmental, health, education and civil rights sectors.