Louder is a specialist digital consultancy business based in Sydney, Australia offering digital media and advertising technology consultancy services. We believe in enabling businesses through technology - allowing them to gain insight, accountability and transparency into their digital investments through four product areas, giving our clients the confidence to invest in all aspects of digital media. Measurement - is the foundation of understanding digital performance - reporting frameworks, ad-server and ad-stack selection, analytics implementation, and attribution allowing brands to spend money only where the outcome is positive, reducing wasted media dollars. Audience - data management platforms and audience solutions present brands with the opportunity to own and create 1st party data that their marketing initiatives generate, allowing niche segments to be created and actioned. Experience - from the creative experience in digital advertising to integration of online and offline, experience is becoming the point of distinction to achieve personalisation and one to one marketing communications. Programmatic - through actioning the measurement, audience and experience aspects, we enable brands to action the efficiencies of marketing and re-marketing activities through digital acquisition channels. We believe that we should do all of this in a technology agnostic manner, transparency at the core of what we do, enabling you to make the decisions about your media investment, your creative messaging, your audience targeting and the media selection. We want to partner with you on your journey to digital as a primary media investment channel.

Website: louder.com.au

Employees: 20 - 49

HQ:

Location: Darlinghurst, New South, AU

Revenue: 2.5 - 5 Million

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Louder Group is a specialist digital consultancy business based in Sydney, Australia. With a focus on enabling businesses through technology, Louder Group offers a range of services across four key product areas: Measurement, Audience, Experience, and Programmatic. Their mission is to provide brands with the tools and expertise needed to gain insight, accountability, and transparency into their digital investments, allowing them to make informed decisions about their media investment, creative messaging, audience targeting, and media selection. With a team of experienced professionals, including Consultant & CTO Ian Kenney, Louder Group has established itself as a trusted partner in the industry. Their commitment to transparency and technology agnosticism sets them apart, ensuring that their clients receive the best possible advice and support. Whether it's through their measurement and reporting frameworks, audience data management platforms, creative experience, or programmatic solutions, Louder Group is dedicated to helping brands achieve personalisation and one-to-one marketing communications. In an industry that is constantly evolving, Louder Group stays ahead of the curve, providing their clients with the latest insights and expertise. Their dedication to their clients' success is evident in their approach to partnership, working closely with brands to understand their unique needs and goals. With a focus on the future, Louder Group is poised to continue leading the way in digital consultancy services.

Louder is a company that helps other businesses use digital media and advertising technology. They have four main services: 1. Measurement: They help businesses understand how well their digital advertising is working by using reporting frameworks, ad-server and ad-stack selection, analytics implementation, and attribution. This allows businesses to only spend money on advertising that is working well. 2. Audience: They help businesses create and manage their own data, which allows them to target specific groups of people with their advertising. 3. Experience: They help businesses create a good experience for their customers, both online and offline. This helps businesses personalize their marketing and communicate with their customers one-on-one. 4. Programmatic: They help businesses use technology to make their advertising more efficient and effective. They do this by using the information from the other three services to help businesses target the right people with the right message at the right time. Louder wants to work with businesses to help them use digital media as their main way of advertising. They believe in being transparent and helping businesses make their own decisions about their media investment, creative messaging, audience targeting, and media selection. They want to be a partner in your business's journey to using digital media.