Ian Kenney's Colleagues at Louder Group
Ian Kenney's Contact Details
Sydney,New South Wales,Australia
Louder Group
Ian Kenney's Company Details
Louder is a specialist digital consultancy business based in Sydney, Australia offering digital media and advertising technology consultancy services. We believe in enabling businesses through technology - allowing them to gain insight, accountability and transparency into their digital investments through four product areas, giving our clients the confidence to invest in all aspects of digital media. Measurement - is the foundation of understanding digital performance - reporting frameworks, ad-server and ad-stack selection, analytics implementation, and attribution allowing brands to spend money only where the outcome is positive, reducing wasted media dollars. Audience - data management platforms and audience solutions present brands with the opportunity to own and create 1st party data that their marketing initiatives generate, allowing niche segments to be created and actioned. Experience - from the creative experience in digital advertising to integration of online and offline, experience is becoming the point of distinction to achieve personalisation and one to one marketing communications. Programmatic - through actioning the measurement, audience and experience aspects, we enable brands to action the efficiencies of marketing and re-marketing activities through digital acquisition channels. We believe that we should do all of this in a technology agnostic manner, transparency at the core of what we do, enabling you to make the decisions about your media investment, your creative messaging, your audience targeting and the media selection. We want to partner with you on your journey to digital as a primary media investment channel.