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LoveSoulDream was founded in Osaka, Japan as fishing lure company, Biovex, in 1997. Created from the concept of providing high quality lures at exceptional prices, the company has now expanded to the U.S. and European markets. In 2006, LoveSoulDream's love of the outdoors inspired them to create L.S.D. Designs and Supertubos, a line that started out with bags and small accessories, many of which are water & weather-resistant making them a new breed of crossover as an answer to the demand for durable yet versatile. The line has since expanded to include clothing, sunglasses and watches designed to be functionality with style. The conglomerate opened their long-awaited flagship store in Osaka in March 2012 along with their retail website store.lovesouldream.com. Currently, Love Soul Dream's product line is slated to expand to retailers in 2013.
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