Marketing Educativo

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Nadia Ayala

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ES TIEMPO DE REINVENTARSE!La forma de comunicar, ofertar y posicionar servicios educativos ha cambiado.Las instituciones educativas en estos nuevos tiempos deben, imperiosamente, reformular sus estrategias de posicionamiento para proyectar su liderazgo. Necesitan planificar y ejecutar acciones innovadoras a través del Marketing Educativo, que les permitan una mayor captación, retención y fidelización de estudiantes.Es determinante que comprendan cómo analizar y medir sus ofertas educativas actuales y proyectar las futuras. Pero además es muy importante el cómo comunicarlas adecuadamente para lograr su evolución y éxito, llegando a convencer al alumnado deseado.

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