MCoBeauty is Australia's leading luxe-for-less, cruelty-free and vegan beauty brand.Our whole #BSFreeBeauty brand ethos is inspired by you! We create innovative beauty solutions and trend-focused products, with our entire range priced under $30.We are here to serve everyday women who want amazing, results-driven products that are affordable, yet still deliver on quality.Our goal is to make our customers feel excited about their next beauty purchase, because our products have been tailored to reflect exactly what women really want in their makeup bags: believable, achievable beauty. The brand is focused on current trends and continues to evolve with a finger-on-the-pulse strategy, collaborating with some of Australia's most popular women as our much-loved MCoBeauty ambassadors. We count social media stars Jules Sebastian, Leigh Campbell and the epic Celeste Barber as the fabulous brand faces we are lucky enough to work with everyday.MCoBeauty was founded by our CEO Shelley Sullivan in 2016, 14 years after Shelley created her first wildly successful beauty brand, ModelCo.Five years later, we are proud to embody our #BSFreeBeauty motto and we walk the walk every single day. We are proudly female-founded, female-run and female-owned.MCoBeauty is a PETA-certified cosmetics company. We do not test on animals.

Website: mcobeauty.com

Employees: 20 - 49

HQ: N/A

Location: Rosebery, N/A, au

Revenue: 1 - 2.5 Million

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MCoBeauty is a leading luxe-for-less, cruelty-free and vegan beauty brand in Australia. Founded by Shelley Sullivan in 2016, the brand has made a name for itself by offering innovative beauty solutions and trend-focused products at an affordable price point, with everything priced under $30. MCoBeauty's mission is to provide high-quality, results-driven products that are accessible to everyday women, without compromising on ethics or sustainability. The brand's commitment to being cruelty-free and vegan is reflected in its PETA certification, and its focus on current trends and collaborations with popular Australian women as ambassadors has helped it stay relevant and in demand. With a strong female leadership team, MCoBeauty is a prime example of a successful, female-founded and run business that is making a positive impact in the retail industry.

MCoBeauty is a top beauty brand in Australia that offers high-quality, cruelty-free, and vegan products at affordable prices. We focus on creating innovative solutions and trendy products that real women want. Our goal is to make our customers feel excited about their beauty purchases, knowing they're getting great quality at a great price. We work with popular women in Australia, like Jules Sebastian, Leigh Campbell, and Celeste Barber, who love our products and help us stay up-to-date with the latest trends. Our CEO, Shelley Sullivan, started MCoBeauty in 2016, and we're proud to be a female-founded, female-run, and female-owned company. We're also certified by PETA, which means we don't test our products on animals.