Apparel & Fashion - Tel Aviv-Yafo, Tel Aviv District, Israel
PHILOSOPHYThe concept behind Me'Dusa is to bring innovation to the handbag and accessory industry. The itemsAre made of varying mixtures of plastic and are designed using an exceptional technique, inspired byIndustrial production and unique in jewelry making. This technique incorporates machine-producedDesign with hand crafting and allows the designers to produce original items from a well-knownMaterial. The collection is characterized by an urban sensibility, with bright colors which strengthenThe connection between the brand and contemporary fashion. The shapes imprinted in the plastic areInspired by the natural shapes of flora and fauna in nature, with a strong emphasis on forms found inThe ocean. To that the designers add floral and amorphous elements from their own rich imagination,And a unique sense of textile which makes the items pop with vitality. The brand's products are selling and distributed in Europe (Italy, Denmark, UK…) and a USA and have been featured in international Fashion magazines.HISTORYMedusa was founded in 2009 by Gili Rozin and Adi Singfer, graduates of the Jewelry DesignDepartment of Shenkar College, Tel Aviv, Israel.Exhibitions: New York International Gift Fair, Accessories Circuit New York, Pulse (in London) and the Bread & Butter trade show. CONTACTwww.me-dusa.comwww.storyboard.me/medusawww.me-dusa.com/interactivecatalog.htmlwww.me-dusa.com/catalog2012.html
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