Merchant Mechanics is a Behavioral Insights Company specializing in contextually-driven consumer research that harnesses an array of adept research tools to assist in generating or optimizing branded content. We are research experts in Behavioral Science & Consumer Neuroscience providing deep insights into consumer experiences & decision models.Merchant Mechanics is a multi-award winning research consultancy with 19 years of "firsts"​ in the industry:2001: first use of multiplexed video feeds to capture consumer behavior across retail space.2003: First use of RFID shopper tracking technology.2005: First use of in-aisle facial expression emotion classification of naturally behaving shoppers.2009: First use of brain and body measures (eye tracking, biometrics) captured from freely moving shoppers in a physical retail space.2011: Conducted the first and most comprehensive full scale path-to-purchase study of in-context consumer behaviors.2014: First in-store study using passive (stand-off) brain and body measures of emotion.2015: Conducted the first e-comm path-to-purchase study integrating brain and body measures to predict consumer's online purchase behaviors.2016: Conducted the first fMRI research to understand the brain processes involved in fandom of broadcast show content.2017: Conducted the foundational study of best practices in advertisement placement and delivery on the mobile platform.2018: Leading consumer segmentation models in the advertising industry to include emotional states and personality traits.2019: Stay tuned.

Consumer Insights Path to Purchase Study Design and Execution Behavioral Economics Prototype Testing Lifecycle Testing Channel Evaluations Segmentation Analysis Environmental Impact Assessments State and Trait Segmentations User Experience Brand Communications Sensory Experience Product Innovation Mobile Advertising Research Neuropolling E-Commerce UX Consumer Neuroscience Implicit Testing Sales Services/Marketing Services Commercial Nonphysical Research Market Research