Michael Peiffer's Colleagues at Merchant Mechanics
Michael Peiffer's Contact Details
Lebanon, Pennsylvania, United States
Merchant Mechanics
Michael Peiffer's Company Details
Merchant Mechanics is a Behavioral Insights Company specializing in contextually-driven consumer research that harnesses an array of adept research tools to assist in generating or optimizing branded content. We are research experts in Behavioral Science & Consumer Neuroscience providing deep insights into consumer experiences & decision models.Merchant Mechanics is a multi-award winning research consultancy with 19 years of "firsts" in the industry:2001: first use of multiplexed video feeds to capture consumer behavior across retail space.2003: First use of RFID shopper tracking technology.2005: First use of in-aisle facial expression emotion classification of naturally behaving shoppers.2009: First use of brain and body measures (eye tracking, biometrics) captured from freely moving shoppers in a physical retail space.2011: Conducted the first and most comprehensive full scale path-to-purchase study of in-context consumer behaviors.2014: First in-store study using passive (stand-off) brain and body measures of emotion.2015: Conducted the first e-comm path-to-purchase study integrating brain and body measures to predict consumer's online purchase behaviors.2016: Conducted the first fMRI research to understand the brain processes involved in fandom of broadcast show content.2017: Conducted the foundational study of best practices in advertisement placement and delivery on the mobile platform.2018: Leading consumer segmentation models in the advertising industry to include emotional states and personality traits.2019: Stay tuned.