Marketing & Advertising - , ,
Mike Monroe Associates, LLC is a virtual organization helping clients understand all aspects of the advertising process, from media planning and buying to ad creation and production to marketing effectiveness. In today's changing marketplace, acting in an informed and insightful way has never been more important for media, marketing and advertising production partners.While successfully leading a Fortune 500 department store media buying organization, Mike Monroe partnered with countless advertising and production associates, considered hundreds of presentations, pitches and proposals, and facilitated numerous multi-million dollar media negotiations. His vast industry experience and unique perspective from the client side of the table allows him to provide invaluable counsel to media and advertising channels seeking to better understand the retail mentality, become more effective business partners and ultimately, optimize advertising revenue and effectiveness.Mike Monroe Associates, LLC helps clients understand retail priorities, media strategy, marketing and advertising operations, develop proven strategies and produce targeted presentations, promote strengths and address opportunities while maximizing credibility, and navigate all facets of the negotiating process successfully.