Apparel & Fashion - Chicago, Illinois, United States
nice as heck. was born out of our active lives, and our desire for functional yet stylish clothing. Our clothes take the complexity out of style, bringing functionality to ready-to-wear fashion. We are influenced by the freedom of being on a board; water, snow or street. It's a continuous journey and no path is the same. So join the ride, your nice life is waiting to be discovered.Growing up in the suburbs of Chicago, we quickly discovered the lack of nature surrounding our neighborhood. So, we began the never ending pursuit of making the most of our time and never letting a day go by unfulfilled. It didn't matter what the adventure was, when the journey exceeded its destination, we knew there would be stories to tell.We make staple pieces to get you through whatever life throws at you, focusing on durability, style and functionality. Skate tested, dinner approved. They aren't flashy enough to make you stand out but you certainly will not be forgotten. They're built for chaos, so get after it.Nice as heck is compelled by community, no matter the form. If you enjoy something, do it more and make it your life. We aren't any different from you, we have just found something we like to do and haven't stopped. We value individual expression and believe everyone's voice deserves to be heard.
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