Apparel & Fashion - London, England, United Kingdom
Odilia designs with this innate feminine ‘double' in mind. Desire is complicated, it thrives on tension and takes pleasure in contradiction. Restraint and freedom, fantasy and reality, Eros and Thanatos: the brand represents the opposing drives that women are pressured to choose between, and liberates them to take both.Odilia stands as a countertype to binary-based stereotypes of female empowerment: the values we espouse are mystery, complexity, irreverence and ambiguity. We honour imperfect beauty, strivingto represent paradoxes that women are told to conceal. The Odilia woman wishes to impress no-one but herself, and chooses the pursuit of pleasure over the avoidance of pain.COMPLEX FEMININITYOdila seeks to liberate those who refuse to define themselves by a single persona. The Odilia woman contains multitudes. She knows every facet of herself, but remains a mystery to others.CONSCIOUS PRODUCTIONFrom sourcing to manufacturing and logistics, Odilia actively seeks sustainable practices and total transparency.EXQUISITE PRODUCTSOdilia strives for perfect combination of desirability and craftsman- ship. Every piece upholds our high standards of exceptional design, fine materials and technical mastery.
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