Ordinary EquityWe believe that alignment of interests can only be achieved when everyone is not only in the same boat, but travelling in the same class. We look to build a simpatico relationship with our Founders, and where possible, invest alongside them via ordinary equity as co-owners of the business. The way we see it, a complicated deal structure won't solve a poor personality fit any more than the right prenup will salvage a crappy marriage.Laissez-FaireOr "let it be" is a free-market theory that businesses will perform better with less intervention. We look for Founders with resilience, resourcefulness and a clear vision for their business, investing the time upfront to ensure that we are all committed to a common purpose, with an agreed level of our involvement. Once this is established, we get out of the way and let our Founders cook. If our help is requested, or the shit hits the fan, we jump straight into the trenches alongside them.Big > QuickOur goal is to grow the pie as big as possible for everyone, and that can take time. We look for ambitious Founders with the patience and perseverance to realise the full potential of their business, with the ability recognise both brick walls and open windows. Our alignment allows us to view these challenges and opportunities from the same perspective, and deploy capital accordingly.

Website: ordinaryequity.com.au

Employees: 5 - 9

HQ: N/A

Location: Sydney, N/A, AU

Revenue: Not Available

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Ordinary Equity is an investment firm based in Sydney, Australia that focuses on building long-term relationships with founders and growing businesses sustainably. Their approach is centered around aligning interests and creating a collaborative environment where everyone involved is invested in the success of the company. They believe in taking a laissez-faire approach, allowing founders to run their businesses with minimal intervention, while still providing support and resources when needed. The firm's founder, Alex Cornish, has a strong track record of success in investment management and is committed to helping businesses reach their full potential. With a focus on long-term growth and a willingness to take the time to ensure everyone is committed to a common purpose, Ordinary Equity is a valuable partner for any business looking to achieve greatness. Their approach has earned them a reputation as a trusted and reliable investment firm in the industry.

We want everyone involved in a business to have the same goals and be working together. We want to be co-owners with the founders of a business and invest in it in a way that's fair and simple. We don't think a complicated deal will fix a bad partnership, just like a prenup won't save a bad marriage. We believe in letting businesses run themselves with little interference. We look for founders who are strong, resourceful, and have a clear plan for their business. We make sure we're all on the same page before we invest, and then we let the founders do their thing. If they need help or things get tough, we jump in and work together. Our goal is to make the business as successful as possible, and that can take time. We look for founders who are ambitious and patient, and who can see the big picture. We want to work together to overcome obstacles and take advantage of opportunities.