The Outdoor Media Association (OMA) is the peak national industry body that represents most of Australia's traditional and digital outdoor media display companies and production facilities, as well as some media display asset owners.The OMA operates nationally, and prior to July 2005 traded as the Outdoor Advertising Association of Australia (OAAA). It was first incorporated in 1939. The OMA is governed by a Board of Directors that is elected by the membership.The OMA launched MOVE (Measurement of Outdoor Visibility and Exposure) its Audience Measurement System (AMS) in February 2010. MOVE was a world first in Outdoor, introducing Likelihood to See (LTS) which set a benchmark for audience measurement in Australia and overseas. MOVE has been universally accepted as a credible and robust AMS for the industry.The OMA and MOVE is made up of a small dynamic team of specialists who work together to provide media relations, marketing, revenue reporting, audience measurement, research and management of government relations and regulatory affairs, with the aim to build a more sustainable industry for OMA members.OOH advertising is always working, delivering messages 24 hours a day, seven days a week. It is ubiquitous, innovative, entertaining, effective; a part of our cities, communities and our every day lives.Subscribe to our mailing list: https://www.oma.org.au/subscribe-oma-mailing-listOMA website: http://www.oma.org.auMOVE website: http://moveoutdoor.com.au

Website: oma.org.au

Employees: 20 - 49

HQ:

Location: Elizabeth Bay, NSW, AU

Revenue: 2.5 - 5 Million

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The Outdoor Media Association (OMA) is the leading industry body representing outdoor media display companies, production facilities, and asset owners in Australia. Located in Suite 504, Elizabeth Bay, New South Wales, the OMA operates nationally and has a long history dating back to 1939. With a team of specialists, the OMA provides a range of services to its members, including media relations, marketing, revenue reporting, audience measurement, research, and government relations. The OMA launched MOVE (Measurement of Outdoor Visibility and Exposure) in 2010, a world-first audience measurement system that introduced Likelihood to See (LTS) and set a benchmark for audience measurement in Australia and beyond. MOVE has been widely accepted as a credible and robust system for the industry. The OMA's mission is to build a more sustainable industry for its members, and it has a strong focus on community and environmental sustainability. The organization also provides member services, media relations, and research to help its members stay ahead in the rapidly evolving outdoor media landscape. With a strong track record of innovation and effectiveness, the OMA is the go-to resource for outdoor media display companies and asset owners in Australia. Its commitment to sustainability, audience measurement, and industry support has made it a respected and trusted name in the industry.

The Outdoor Media Association (OMA) is a national industry group that represents most of Australia's outdoor media companies and production facilities, as well as some media asset owners. They work to promote and support the outdoor advertising industry. The OMA has a board of directors that is elected by its members. They launched a system called MOVE (Measurement of Outdoor Visibility and Exposure) in 2010, which measures how many people see outdoor advertisements. MOVE is widely accepted as a reliable and accurate way to measure audience numbers. The OMA team works together to provide services such as media relations, marketing, revenue reporting, audience measurement, research, and government relations. They aim to make the outdoor advertising industry more sustainable for their members. Outdoor advertising, such as billboards and digital signs, is always on and visible to the public, 24/7. It's a part of our daily lives and can be innovative, entertaining, and effective. If you'd like to stay up to date with the OMA, you can subscribe to their mailing list on their website. You can also visit the OMA and MOVE websites for more information.