Pa'lante
Alcoholic Beverages - Brooklyn, N/A, US
Pa'lante Employees
Pa'lante Senior Management
Pa'lante Details
Pa'lante is an e-commerce spirits startup founded by a father-son Cuban immigrant duo. The man who inspires our rum is José Martí — the revolutionary icon who helped Cuba gain independence from Spain. Martí was a creative who thrived as an exile in New York City, working as an activist, diplomat, and journalist. Of the Statue of Liberty, he wrote, "Here you are like a poet's dream, great as the space between heaven and earth." The dream of freedom was precisely what our founders were following when they left our beloved island to hustle for a brighter future.Pa'lante is our family's reclaiming of the rum-making trade, which our co-founder began as an engineer at Havana Club in the '80s. We've partnered with a family-owned distillery in Mexico to source premium rum from former colleague, Master Blender Jorge Pérez. We are dedicated to disrupting the alcohol industry with a proudly Latinx brand, amplifying Latinx voices in the U.S. and empowering our community. We hope our meticulously curated spirits inspire you to DREAM like Martí and HUSTLE like an immigrant.
Pa'lante Technologies
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