Retail - Rotterdam, South Holland, Netherlands
Pretty ECO, inspire with empathy. It all started with the search of founder Esmay Verschuren learning to live a life with sensitivity and empathy. After a lot of hardships and deep lows, she decided to turn her life around. The most important decision that she made was to make her childhood dream come true: taking care of elephants in Sri Lanka. The experiences that she had there made her realize that empathy is not a weakness like she used to think, but a superpower that can be leveraged! Now it's time to share that message with the world by sharing this story and selling Fairtrade and sustainable elephant poo paper products inspired by empathy. In this way, Pretty ECO wants to inspire young people in their search and show them how beautiful empathy can be for people, animals and our planet. On top of that ten per cent of Pretty ECO's profits go back to the elephants that Esmay knows so well to grant them a better life.
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