Marketing & Advertising - Surrey, British Columbia, Canada
As the President and CEO of ProPics Canada Media Ltd, I know the importance of a well balanced story which builds your brand. This can be done through images, video, text and a combination of media forms.When people ask me about the impact of SEO and media content, I simply explain that it can be the difference between a highly successful business and one which faces failure in short order. There is no guarantee of your created content going viral and taking the internet by storm. There is however a method which creates a meaningful interaction with viewers, tell an impact driven story and draws viewers into your business. In following an actual planned approach, your videos and content will be more likely to hit the proper target market and if it goes viral, that is a bonus.Knowing the difference between impact driven media creation and just simple snapping some images and videos with your iPhone or the difference between SEO and SEM, Customer Personas etc. is all a part of your digital marketing strategy. If you do not have one, get one.Proper planning and research in these areas, will help to make your online and traditional campaigns more successful.
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