RealKidz Clothing
Apparel & Fashion - Ypsilanti, Michigan, United States
RealKidz Clothing Employees
RealKidz Clothing Details
RealKidz, Inc. is a direct sales party planning company that provides age appropriate clothing for 5-12 year old above average and average sized girls. The idea for RealKidz came to Founder, Merrill Guerra, after experiencing the frustration of finding clothing for her plus-size daughter. After sharing this frustration with other moms, she found she was not alone. Further market research revealed that the girls' plus-size apparel market is a $3.2 billion market that is only 16% served. Merrill's idea for RealKidz went beyond just serving an untapped market, but actually starting a movement to support all girls' self esteem by providing them fashionable, age-appropriate clothing that both they and their parents are excited about. From our corporate offices in Michigan, we are continuing to create new offerings that meet the needs of our girls and follow the trends such as fun new jeans and hoodies for Fall. As we continue to grow we are working on building the basis for the RealKidz® Family Network. Mission: To enhance children's self esteem by providing them with clothing they look good in and are excited to wear and by providing their families with the support and encouragement to incorporate healthy lifestyle choices into their daily lives. Vision: To be the clothier-of-choice for children of all shapes & sizes, and a leading interactive source of information for the families of those children on issues of health & well-being. Values: Socially and environmentally-responsible manufacturing practices at factories located in the United States A Zero-Defects approach to Quality A passionate commitment to 100% Customer Satisfaction Providing healthy returns to our investors by operating a profitable, growing, well-managed company Maintaining a fun, creative workplace where innovation is encouraged, talent is developed and everyone feels valued, respected and happy to be here making a positive contribution to the communities in which we operate
