Reeves
Marketing and Advertising - Seattle, Washington, United States
Reeves Details
Everyone wants progress. Nobody wants change. That's why leadership is hard. "One of the world's top experts on growth leadership, culture and customer experiences."Over the years, I've become a recognized leader in business, marketing, and Brand Experiences. From my global roles and Amazon experience (shares leaped from $325 to $2150 when there), I speak passionately about Leadership for Growth and Experience: the New Brand. My approach is refreshingly simple, with practical advice gleaned from hands-on experience. I also run a C-Suite/EVP/SVP Workshop on becoming Amazonian.A new day has dawned in branding and digital marketing. And our strength and focus on helping advertisers restructure, build awareness-to-retail (brands and e-commerce) campaigns and fulfill every digital transformation goal. Over the years, we've worked with many of the world's largest brands with one simple aim in mind: to help solve their business challenges in a digital-led world. Whatever the challenge, we shape the solution accordingly and use whichever answer forms are the best to achieve the objective across a digital landscape – internal structural, digital, experiential, mobile, broadcast or something else entirely. ReevesJones addresses three industry needs. The first is called "a 60-year-old 'TV-first' marketing mentality," where advertising is brand-first, not customer-first, and marketing is created to be 'interruptive' rather than 'immersive.' The second is the CMO's expanding role in the Sales organization and the need for them to be a leader conversant across big data, e-tail, creative and technology. And the third is the customers' increasing demand for a higher creative bar and deeper experience across all digital media and touchpoints. Importantly, with TV ratings tumbling, how do brands restructure themselves and build campaigns? ReevesJones answers this question.
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