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Reeves
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Everyone wants progress. Nobody wants change. That's why leadership is hard. "One of the world's top experts on growth leadership, culture and customer experiences."Over the years, I've become a recognized leader in business, marketing, and Brand Experiences. From my global roles and Amazon experience (shares leaped from $325 to $2150 when there), I speak passionately about Leadership for Growth and Experience: the New Brand. My approach is refreshingly simple, with practical advice gleaned from hands-on experience. I also run a C-Suite/EVP/SVP Workshop on becoming Amazonian.A new day has dawned in branding and digital marketing. And our strength and focus on helping advertisers restructure, build awareness-to-retail (brands and e-commerce) campaigns and fulfill every digital transformation goal. Over the years, we've worked with many of the world's largest brands with one simple aim in mind: to help solve their business challenges in a digital-led world. Whatever the challenge, we shape the solution accordingly and use whichever answer forms are the best to achieve the objective across a digital landscape – internal structural, digital, experiential, mobile, broadcast or something else entirely. ReevesJones addresses three industry needs. The first is called "a 60-year-old 'TV-first' marketing mentality," where advertising is brand-first, not customer-first, and marketing is created to be 'interruptive' rather than 'immersive.' The second is the CMO's expanding role in the Sales organization and the need for them to be a leader conversant across big data, e-tail, creative and technology. And the third is the customers' increasing demand for a higher creative bar and deeper experience across all digital media and touchpoints. Importantly, with TV ratings tumbling, how do brands restructure themselves and build campaigns? ReevesJones answers this question.