Richard Sauerman
Management Consulting - Sydney, New South Wales, Australia
Richard Sauerman Employees
Richard Sauerman Details
I'm The Brand Guy, ranked #4 in the World's Top 30 Brand Gurus for 2020. I create communication campaigns and workshops for Change Management, Employee Engagement and L&D projects. I also co-run a Brand Strategy & Communication Company in Sydney, called Brandcraft. After working in multi-national ad agencies on brands such as Coca-Cola and Microsoft, I pioneered a new way to do branding where everything you DO and SAY as a business must be driven by and aligned to your brand strategy – especially your people and culture.I call this your Brand on the Inside, and it all starts with your people. People make things happen, not companies. Organisations will have a strategy, a vision, a purpose and a plan, but unless your people buy into it - body, mind and soul - it's not going to happen.You can buy an employee's time and physical presence at a given place. But you cannot buy their enthusiasm. You can't buy initiative. You can't buy their loyalty. You cannot buy the devotion of hearts, minds and souls. Organisations have to earn these things, and that's what my work does. Companies I have worked with in this way include QBE (EVP and global culture change), Munich Re (people development), Lifestyle Solutions (EVP and internal communications), Breast Cancer Trials (change communication), Hunter Water (risk communication), IQumulate (culture change), Clayton Utz (people development), and Aquent (culture change). I also deliver keynote talks and run workshops on BIG YOU, Branding, Change & Innovation, Peak Performance, Sales and Customer Service in the Change Management space - for corporate clients and at conferences and seminars.I have published two books; I am a regular contributor to blogs and podcasts; I do a few pro-bono and low-bono branding projects every year; I appear in the media on brand-related stories.
