Design - , ,
Designing better human experiences.The days of an organization behaving one way and presenting itself differently are over. People expect brands to show up authentically, transparently representing themselves in a manner congruent to their actions and the human experience they provide. An authentic brand experience has the potential to be memorable and meaningful. This requires an intentional design of the identity system—visual, verbal, audible, even operational—to ensure consistency between how a company is experienced by its clients, customers, and team members alike. This is what Rony Mikhael works to design, designing brand experiences from the inside out.