Seaters
SaaS - New York, New York, NY
Seaters Employees
Seaters Details
Seaters fills empty seats on sport & music events for both sponsors and organizers. We do so with the introduction of intelligent and innovative waiting lists. Seaters started early 2014, raised $4m from investors like Chris Bruggraeve, the former CMO of AB InBev; Dave Elmore, an owner of 5 baseball teams in the US and of Michel Akkermans, a famous technology investor. Seaters works for example for BNP Paribas Fortis in Belgium who had 18% empty seats on their sponsored events resulting in a bad image and a decrease of marketing ROI. Seaters introduced private waiting lists amongst employees. The result is that 40% of the BNP workforce uses Seaters; we filled 10,000 empty seats and decreased the empty seats from 18% to 1%. Also Olympique Lyonnais uses Seaters on their home games to attain a full house by introducing open waiting lists where fans can enter. Seaters is unique in the sense that it’s the only tool that generates a pull of demand for events instead of being on more push of seats into an overcrowded market.
