SENSANALYSIS
Market Research - Zug, Zug, Switzerland
SENSANALYSIS Senior Management
SENSANALYSIS Details
SENSANALYSIS is a specialist multi-sensorial insights agency with 30+ years of experience in Product Testing and New Product Development. We improve traditional product tests with our ‘sensorial lens' and have developed unique tools to fill the research gap between sensory science and traditional market research, providing rich and detailed consumer insights for product (sensorial) development. We believe that most products have potential to increase market success via coherence improvement, as only coherent products with one holistic message can be a real success. Our methods help fix issues with low-performing products by identifying a holistic mix that appeals to all the senses in a way that arouses the consumer's subconscious emotional motivators.We provide actionable, decision-driving findings and do not leave our clients with flat results. Our unique recruitment processes to screen consumers globally in their ability to express sensory associations is key to our success. Using qualitative and quantitative methodologies to help clients from front end to back end of innovation, we obtain insights to consumers' behaviors, motivations, and needs from a sensorial perspective, providing input to creative briefs for product formulators, designers, and ad agencies. We conduct:• Qualitative evaluation of the product sensory (taste, feel, smell, texture, visual) and all other mix elements • Quantitative assessment of any product prior to market entry Combining deep global category understanding with insights through a local cultural lens, we help build more successful brands which consumers love. We assist global clients in their launch strategy to enter a new market, determining which concept/product is the most promising through the uncovering of deep-seated emotions of local target consumers. Together with our JV partner SAM (www.samasia.net), we help develop products for the Indian and South East Asian market.
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