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From interaction to conversion : Professionally, François Lamotte, devoted 15 years to a passion for digital communication. A journey that has been enriched with collaborations on hundreds of projects. Ranging from the creation of Internet startups, e-HR applications design, the promotion of a net-banking service until the creation of the marketing concept of one main Belgian email marketing platform. François began to blog in May 2000. He organized in 2005 the first Belgian conference dedicated to professional uses of blogs in business and media. After two years at an european CRM vendor (Customer Relationship Management), François starts to work again as indenpendant contractor.
