Marketing & Advertising - Melbourne, Victoria, Australia
Focused on helping our customers sell more products and services.SO Digital focuses on 3 key elements that makes a digital marketing campaign a successful one:1. AcquisitionAcquiring new quality visitors to your website that have an interest in your brand, products and services.We focus our efforts on various online acquisition methods including:• Search Engine Optimisation• Google Adwords and PPC Advertising• In-house email lists• Banner, text and rich media ads• Social Networking Sites• Social Media Marketing• Affiliates• Blogs• Content Marketing• Collaborative authoring and user generated content sites2. ConversionActively monitoring the amount of visitors on your website, studying their behaviour. With our findings, SO Digital tweaks every mission critical page ensuring that our clients visitors are being converted into actual paying customers. There's no better customer than a paying customer. Over the next 6 months we:• Closely examine all data• Brainstorm with our team to optimise our clients conversion rates• Create marketing and advertising material• Simplify and refine all pages which are mission critical3. Customer RetentionCustomer Retention and conversion optimisation are very closely linked. We focus on bringing your paying customers back for more through various retention methods including:• Email marketing campaigns• Specific audience targeting based on profiling• Social Media Marketing (on various platforms)Customer retention also gives our clients the ability to up-sell to their existing clients maximising the Total Lifetime Value of clients customers.Service that we offer:• Building custom websites that sell• Digital Marketing, SEO, PPC, SMO,• Graphic Design• Social Media Marketing• Offline acquisition methods including: • Print Management • Shop Signage • Window Displays and installationwww.sodigital.com.au
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