sofi
Health, Wellness & Fitness - London, England, United Kingdom
sofi Details
Self-care consumers and chronic sufferers (anxiety and sleeplessness) are increasingly turning to plants. Yet they find the information on google fragmented, no great brands nor form factor they can trust, and differentiation at best on packaging and lifestyle positioning. Importantly, they find it complicated to discover which plants are uniquely right to achieve their target states or mitigate their chronic conditions. As a result, five out of six consumers believe that plants have a benefit for them, yet less than one in six take them daily as part of their wellness ritual. Contrast this to vitamins which are saturated across all consumer groups (above 70% penetration). At sofi, we don't believe you have to be a botanist to get the most out of plants and see a category-defining opportunity to address this unmet need.Launching 2021.Hear more from sofi @ sofi.healthInstagram: @sofi.health Facebook: @sofihealth
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