Sonoma Research Associates
Market Research - , ,
Sonoma Research Associates Employees
Sonoma Research Associates Details
Consulting firm specializing in advanced marketing analytics using econometric and predictive modeling. Services include:\Pricing Analytics\• Price optimization\• Price elasticity\• Modeling price changes\• Price segmentation\• Strategic pricing\Measurement and Optimization of Marketing Mix using Advanced Econometric techniques.\• Promotional Analysis\• Decomposing the effects of price from promotion\• Optimizing the price-promotion mix\• Optimizing when and where to promote\Modeling of Subscription Based Purchasing Behavior and Marketing Effectiveness.\• Modeling membership/subscriber lifetime and lifetime value\• Modeling membership/subscriber attrition and retention\• Identifying market segments among members/subscribers\• Measuring marketing effectiveness on purchasing behavior and membership/subscriber lifetime and attrition/retention rates
