Stone Soup Consultants LLC
Marketing & Advertising - Glen Ellyn, Illinois, United States
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Stone Soup Consultants LLC Details
Stone Soup is an old folktale, in which townspeople are convinced by a stranger to share small amounts of food they've each grown in order to make a delicious meal for all of them to share. We think that's a great metaphor for what it takes to get to brand building marketing communications in today's world.We are a new kind of marketing consultancy, uniquely focused on leveraging creativity to grow brands. We not only help brand leaders find and build relationships with high performing external partners, we create customized learning experiences to help them work most effectively with those partners to grow their brands, reduce churn in the creative process, increase speed to market, and maximize return on marketing investment. Stone Soup was founded in July, 2017 by Deb Giampoli and Karen Adams, two seasoned marketing professionals, each with more than 20 years of agency and client-side marketing leadership experience. Most recently, Deb was Global Director of Strategic Agency Relations at Kraft Foods/Mondelez International, where she helped modernize a decades old agency roster; coached brand teams and agencies on how to work better together; led a program to build a more engaged global marketing community; co-led the launch of "Fly Fearless", a more collaborative, less expensive way to work with agencies; led a global marketing ZBB team; and collaborated on the writing and teaching of several training classes for marketers.Karen was Senior Director of Global Marketing Capabilities, also at Kraft Foods/Mondelez International, where she specialized in creating and facilitating training content to build marketing capabilities around the world. She also created the company's integrated marketing communications practice, pioneered virtual training, and led agencies in the development of creative work for Oscar Mayer, DiGiorno Pizza, Kraft Macaroni and Cheese, and many other brands.The soup's on. How can we help you?
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