Media Production - , ,
The 7th Screen is a global production company specializing in branded content for the online, on air and on the mobile media platforms.Branded content is a relatively new form of advertising medium marketing communications activity that blurs conventional distinctions between what constitutes advertising, product placement, program sponsorship and what constitutes entertainment.Branded content is scripted so that the story enhances the product or service and creates a natural reference, rather than, as in product placement, finding a relevant slot for the product or service in an existing script.