The Cosmetic Pilot
Health, Wellness & Fitness - Seattle, Washington, United States
The Cosmetic Pilot Employees
The Cosmetic Pilot Details
Description of the firm: a large-scale cosmetic manufacturer located in Seattle-WA, which enters a rapid deployment phase with objective of 100m$ sales in the first two years. Once fully deployed the firm will have 70 core employees, revenues above 1bn$, and a market capitalization of 12bn$. It is a high class firm which is deploying in science and not in technology. The product portfolio consists of 30 ranges of 6 products each, (facial products 60%, body care products 20%, hair care and hair dyeing products 20%). Industrial organisation scope: product design, formulation, manufacturing outsourced to private labels, distribution (owned sales venues 40, licensees 120), product assessment (owned magazine, and a large social club of cosmetic effect analysts). Zones of sales: WA and the neighboring states; US-wide Internet sales for special niche with likely large expected market share. The magazine ("The Cosmetic Pilot" and historical database), which will try and become a reference in neutral assessment of products and their effects. The magazine also provides tactical inputs throughout the firm activities. Organization of the firm: 3 Departments: Finance and Contracts, Economics and Pricing, Products and Magazine and a large institutional investor co-owner of the firm.The team of the Product and Magazine Department: 2 Executives (the "General Executive" and the "Cosmetics Executive" who is the owner of the firm) and 1 product design manager define the portfolio; 1 senior chemist, formulation chemists, 1 R&D chemist manager, R&D chemists, and chemist assistants; project manager specialists follow the products from conception to marketing; a multitude (1500 at full deployment) of cosmetic effect analysts from the social club assess the marketing and desired effects (not the safety) of products; and a team of journalists (1 chemist journalist and journalists).
